CLOSING THOUGHT: In our digital-first and often times hectic world, getting your message read in someone’s inbox can be tough-metadata is an extra step that non-profits have to take to be certain the emails are not ending up where those donations might have been – spam. Whether you’re thanking a customer, interviewer, or colleague for their business, time, or assistance respectively the email header is an important tone setter. An effective email header does much more than just stand out; it also tells the recipient what they need to know. We will discuss what makes the right way an the wrong of “thank you” email headers, why it matters and every example to make it happen.
Why “Thank You” Emails Matter
The thank-you follow up email is one of the easiest and most important things you can do. A thank you email, both in the professional as well as personal context not only upholds goodwill but also helps to establish a friendly relationship and generally leaves a good impression. Unfortunately, your thank you will be glanced over if the email header is not attention-grabbing.
How to write a great thank you email subject line
The most effective email headers for a thank you They should not have to puzzle their way to the purpose of the email. A clear message means there is less ambiguity and that your email has a higher likelihood of being opened.
Whenever you can, add a personal touch to the email header with their name or something specific to those conversations. It adds that personal touch to the email and is less of a cookie cutter approach.
For instance, “Thank You [Name] It was nice to see you again yesterday.”
Your email header should also have a clue to the reader as to what you are thanking them for. Refer to the actual act or event that sparked the thank you.
Since thank you email is inherently nice, ensure the same human touch in your heading. Use friendly, yet professional and sincere language.
Specificity is important, but so is brevity. Some inboxes, especially on mobile devices, may truncate a long email header. Be clear, but not too wordy.
Subject Line: A subject line as obtuse as “Thank You” will not be taken seriously. When you are specific, it helps draw your reader in.
In fact, although one might want to shout with the good sense of gratitude which all caps conveys, it may also feel a bit spammy or aggressive. On the other side of things, we suggest not utilizing an overabundance of exclamation points as well.
If you’re attempting to relate the email back to SEO or targeted filters, don’t load keywords up in your header. Always speak in your own voice.

Going too formal or casual
Tonely: Balance yourself out. Too formal might come across impersonal and too casual will appear unprofessional. Match the type of award and the level of recipient to your relationship with them.
One of the key elements to expressing proper email etiquette is creating that all-important “thank you” email header. This is your opportunity to leave a good impression and that you are actually thankful. Make your emails clear, personal, and considerate so that they have a greater chance of being opened and enjoyed. Keep in mind that the intention is to make the recipient feel appreciated, and the email subject will be your first line of credit.